It’s a well-known fact that a huge portion of business gets done online these days. The Internet has changed the economy, as well as marketing and PR practices, so it’s virtually impossible to imagine a company or a business that is even remotely successful – or aspiring to be so – without a website. You want as many people to hear about your business as possible. You also want them to get all the information about your business online because it’s the simplest, most convenient, and most widely used route.
However, if your business is small or if it is just starting, setting aside a sum from your budget for a website, a designer, hosting services, and programming is probably not something you are too happy about. Fortunately, there are tons of website builders you can use by yourself to create a fully functional website that will promote your business and help you get more customers, with very little investment and almost no effort at all. The best part is that it will only take a tiny portion of your time.
If you are a small business owner, you are probably trying to figure out which website builder is right for you. There are so many site builders that committing to just one can be tough, especially if you know next to nothing about websites and hosting. However, you are in luck because our team of experts worked hard to research the market and provide you with this handy selection of the best website builders for small business.
As you can see, there are various website builders on the list. Some of the names might even sound familiar, considering they’ve been in the business for quite a while and they have become pretty popular thanks to the quality of their plans. We used several criteria to determine which website builders are the best for small businesses and the research was extensive and in-depth. What you need to do is think about what exactly you’re looking for in a website, what you want it to look like, and which features you will need. Then go through the list. We are absolutely sure that you will find more than one website builder that fits your needs just right.
There are several strong reasons why Wix is considered to be one of the best, if not the best website builder on the market right now. Small business owners looking for an easy and quick way to create an excellent, professional website should definitely look into this builder, which offers some amazing features, great ease of use and high functionality. It is also the website builder with some of the best designer-made templates in the business and the excellent Wix App Market, a terrific selection of useful apps for your site.
What makes Wix so good for small business websites? First of all, you can make a site all by yourself. Being a drag&drop editor, Wix is incredibly easy to use. You can pick one of the hundreds of modern, professional-looking and responsive themes and customize it to fit your needs and your taste. This can be done in no time, and updating your site with new content is just as easy. In fact, you can get your website up and running in just a few hours.
Wix also provides hosting services, as well as a number of useful apps and tools you can add to your site, from contact forms, forums and chat, social media integration and marketing tools, including a very useful ShoutOut newsletter tool, to an online store with all the necessary elements, such as shopping cart, coupon codes, store manager, and so on. There is also a very useful help center and a 24/7 support ticket system. Wix website builder is available for free, although the premium plans offer much more in terms of flexibility, features and perks.
Weebly is a website builder that gives you all the right tools to make your business known worldwide. It was created with the idea of making website building easy for everyone, which means that everything – from creating a website in its simple drag and drop editor, to editing and managing – can be done quickly and efficiently in just one click or a few easy steps and you need no prior knowledge or experience.
The first step in building a great online presence is choosing the template that best reflects your small business’s image. Weebly has several gorgeous templates specifically designed for businesses. All of them feature modern, professional design, and long-scrolling pages with sections where you can write something about your business and the people behind it, tell your customers a bit more about the services you offer, add a news section and inform them about upcoming events. You can also let visitors sign up for your newsletter created with Weebly Promote and enable them to easily reach you via a customizable contact form. It is important to keep in mind that all the content you add can be edited whenever you wish – just go back to the editor, update the information and publish the changes instantly.
If you want to sell products online, Weebly enables you to add a lovely online store to your website and an unlimited number of items, categorize them any way you wish and start accepting orders and payments immediately. All that is left for you to do is make use of Weebly’s great marketing and SEO tools. Make your site more visible, attract new customers, turn them into regulars with special offers and watch your business grow. Finally, use built-in and Google analytics to track your site’s popularity
Webnode is a website builder with millions of users around the world. The reasons for its popularity lie in the fact that, apart from being reliable and user-friendly, it comes with many useful tools that can help you easily achieve your business goal or expand the reach of your small business. With this builder, you can create a striking website and take your business online in just several minutes. This is possible thanks to the drag and drop editor, which lets you add various elements to your pages in just one click and allows you to return whenever you wish and edit or update your published site.
First impressions are important and the success of your website is directly proportional to the quality, attractiveness, and professionality of its design. All templates in Webnode’s selection – and there are hundreds of them – are carefully created by experienced designers. They are all responsive, meaning they look great on all devices. If you wish for your business site to equally appeal to the young and the not-so-young, you can opt for the elegant, contemporary format with sections that feature beautiful backgrounds of your choice. If you really want to grab their attention, you can even add a video background that is sure to impress all your visitors.
For maintaining good communication with your clients, Webnode allows you to create a contact form so they can send you a message directly through your website. You can install the live chat option so they could feel like you are always there to help. Webnode also lets you create a forum so the visitors can engage in discussions about your business, products, and services. If you wish to keep them posted about updates and novelties and remind them to visit your website from time to time, you can create a newsletter using Webnode forms. Any potential misuse of these forms is prevented by the anti-spam Captcha system.
You can also make your services or products available directly through your website by creating an online store with an unlimited number of items and securely receive payments through PayPal. Track the popularity of your site with built-in stats or Google Analytics, add all kinds of forms and exciting widgets, and much more with this excellent website builder.
Duda is a website builder that gives you the possibility to easily create a great online presentation for your business and offer a personalized experience to anyone who visits your site. The drag and drop editor allows you to add content in a single step and you can even avoid importing files one by one by using the Content Library, which lets you add them all at once and place them on the desired spot by dragging them directly from the editor. Once you have published the website, you can always go back and make the necessary alterations and updates.
The templates are conveniently named and let you know exactly what type of business they are best suited for, which makes the selection process even easier. You can choose a fully designed, modern template and save time on customization or choose a blank template and make your website completely unique. All templates feature a highly professional design, automatically adjust to all screen sizes, and come with pre-installed widgets, which you can easily edit, remove or replace with new ones.
Duda offers a specialized plan for users interested in selling products online. It allows you to create an e-store with up to 2,500 products and choose from over 30 payment providers. Your store comes equipped with a lot of useful tools for managing orders, tracking inventory, connecting with social networks, offering coupons, and more. This builder offers you extraordinary built-in analytics with incredibly detailed stats, so you can quickly find out everything you want to know about your site’s popularity. You also get to use a lot of great SEO and marketing tools.
One of the most impressive features in Duda’s offer is InSite, which offers you a set of over 40 different options for displaying personalized content to your customers. You can welcome visitors if they have never been to your site before, ask them to sign up for your newsletter, notify them about new items in the store, offer coupons, wish them happy holidays, and much more.
If you are looking for a quick and simple way to spread the word about your business, Strikingly can be a pretty good choice. It is easy to use thanks to the drag and drop editor which allows you to effortlessly add elements to your website and create a gorgeous site without knowing a thing about design or coding. Editing and updating your website after publishing is just as easy. You can make changes whenever you want as well.
Strikingly focuses on the visual aspect of websites and boasts a fine selection of exquisitely designed templates, which automatically adjust to any screen size and look great across all devices. Although the design is not particularly customizable, chances are that you won’t even feel the need to change anything.
The long-scrolling format they offer is perfect for introducing your customers to your small business. Apart from adding sections, you can add an About Us section, a nice gallery of photos that will make your visitors feel closer to you and a contact form so they can easily reach you. If you wish to sell products on your website, you can do this by adding a store section and showcasing up to 100 products.
Strikingly also offers built-in analytics complemented by Google’s free service Google Analytics, unlimited bandwidth for Pro users, pretty good SEO tools (both basic and advanced), mobile action buttons that make your site more appealing to mobile viewers, the possibility to create mailing lists and order forms via Google Forms, a great iOS app for website editing and managing, and much more.
Now that you’ve seen our choice of the best website builders for small business at the moment, let’s take a moment to go through some of the factors we considered when we made the list. Since we are talking about small businesses here, let’s start with the tools that can help you grow it. Logically, you will need a nice and professional-looking website.
In order to do so, you need a website builder that comes with some excellent templates that can easily be customized. Templates are basically layouts of your website, complete with all the visual elements. You can, and should, add your own visual content – images, photos, logos, and so on. These website builders allow you to add anything you want and you can also change some of the elements to make them fit your business, your style, and overall vibe. Needless to say, this should be very easy to do. All the website builders from our list fall into the category of the so-called drag & drop editors, which means that editing is pretty much a breeze.
After you have made sure your website is visually pleasing, you should proceed to marketing and SEO tools, as well as analytics. These tools are essential for your visibility. A good website editor should help you with SEO (Search Engine Optimization) so that your website can rank high on Google, Yahoo!, MSN, and other popular search engines. We don’t need to explain why this is important. Second, you will need some good marketing tools. Some website builders offer ad credits (for instance, Google Adwords) in their paid plans – that’s definitely a handy feature, but there are other marketing tools as well. And then there’s analytics, which is a tool that allows you to keep track of your traffic – the number of visitors per day, general tendencies, and so on. This information will give you a deeper understanding of your target audience.
A good website builder will also allow you to link your social media profiles to your website, not just Facebook, but Instagram, Twitter, Pinterest, and LinkedIn too. This is important because, as a small business, you really want to get the word out, you want to be noticed as much as possible.
While these are some essential features for small businesses, there are other features that make a good website builder. Basically, the more features you get – the better. You don’t even have to use them all. Some website builders offer a particularly wide array of features, whether they are native or integrated. These “bells and whistles” are an excellent way to make your website attractive to visitors, but be careful not to overdo it. Nobody likes a cluttered website. Still, some basic things are necessary – full hosting, domain name, unlimited pages, unlimited bandwidth and storage, business e-mails, form builders, forums and message boards, comment sections, galleries…these are just some of the features your website will definitely need.
If you also want to sell some of your products through your website, you will need an online store. All the website builders on our list offer this possibility, whether it is a separate ecommerce builder or a website builder that comes with a storefront and shopping cart. Finally, the website builders featured on our list come with good to excellent customer support. This is important because, no matter how easy and reliable they are, there is a great chance you will have some questions you can’t solve on your own or some issues that you need help with.