BigCommerce Review - UPDATED Apr 2018
BigCommerce is a big name in the world of ecommerce platforms. It offers excellent solutions for starting and expanding a business, great strategies for customer conversion and above all, extreme ease of use. While it may not be the most affordable option, it does offer numerous benefits to all of its users, including unlimited bandwidth, storage, and number of products. It offers all the necessary tools for creating and managing a store, wrapped in a nice, convenient package and embellished with some rather unique options.
Ease of Use
As you will see later on in this BigCommerce review, with this platform, everything is just a click away. They have worked hard on integrating everything you require to set up, manage and expand your store, so all that is left for you to do is select the options that you feel would be most beneficial for your business and watch it grow. Many of the functions are automatized for your convenience and the rest is available for managing directly through your control panel and dashboard, which saves you a lot of time on handing all the details.
With BigCommerce, your store can be whatever you want it to be. With an abundance of customization options and a great selection of templates to choose from, you can create your dream store without any coding or design experience. If you already have a store, but wish to turn it into something bigger and better, BigCommerce’s team of experts can provide you with a smooth and easy migration in just 5-10 days.
In order to help you tap into the ever-growing pool of mobile customers, BigCommerce provides you with templates that are fully optimized for mobile browsing, so your customers are always just a few clicks away from your products.
If you need any help with development and design, you do not have to look any further. BigCommerce cooperates with over 2000 experts who can fulfill all of your requests and demands, which means that you can get exactly what you want without lifting a finger.
Although automatized processes allow you to spend less time on setting up and managing your store, you still have a world of possibilities when it comes to customization. You can tailor every aspect of your shop to match your needs and desires and make it a unique spot on the web.
By letting you have all the necessary tools in one place, BigCommerce makes sure your business grows faster than others. According to Ipsos research, by choosing this platform, you get the chance to watch your store grow almost twice as fast as the industry average.
One of the reasons why your business expands so quickly is because your shopping cart is maximally optimized for conversion from the very start. The mobile-ready templates guarantee a great shopping experience on handheld devices, checkout can be completed in a single click and email notifications about abandoned carts significantly cut down on the number of unfinished orders.
BigCommerce lets you easily fulfill orders and manage shipping while saving quite a lot of time and money. For example, you can save up to 51% on USPS rates by printing shipping labels directly from your control panel, thanks to built-in integration with Endicia.
You also get the benefits of deep integration with ShipperHQ, the most sophisticated shipping rate calculator and rules engine in the world. This option, unique to BigCommerce, lets you customize shipping rates, avoid misquotes and make use of many other useful features ShipperHQ has to offer.
With the BigCommerce Shipping Manager, it is easy to set up shipping locations and methods, offer flat-rate shipping, and weight- or value-based rates. You can even pleasantly surprise your customers with free shipping for certain types of orders.
If fulfilling orders turns out to be more than you can handle, you can leave it to providers like Doba and Ordoro, which can supply you with the best products and handle the shipping for you, so you can focus on other aspects of your business.
BigCommerce has integrated all the major payment solutions into the platform and gives you the freedom to choose whichever options suit you best, without any additional fees for going with a third-party solution. It also enables you to get better processing rates for credit and debit cards via PayPal, and the rates will keep on getting lower as your business continues to grow.
You can accept all major credit cards and use global payment providers like 2Checkout, Worldpay, PayPal and Stripe. Apple Pay is also built into the platform, as a safe and easy way to purchase at your store in one touch. If you operate both online and offline, you can accept all payments via Square POS and keep all of the orders in one place. You can also synchronize both of your inventories for improved warehouse management.
Marketing & SEO
This platform offers you some great ways to increase your site’s traffic and optimize conversion. For example, did you know that over a half of online shopping carts get abandoned before reaching checkout? Well, thanks to BigCommerce’s abandoned cart saver, around 15% percent of abandoned carts are reunited with their owners. This tool automatically sends emails to the reluctant customers, motivating them to complete their orders by reminding them about their carts at just the right time, and it even lets you offer them coupons, for an additional, subtle push in the right direction.
BigCommerce is unique in that it is the only platform of this kind that has PayPal One Touch built in. How does this benefit you as a shop owner? Well, that means that millions of shoppers with PayPal accounts can complete the checkout process in just one click, and with such increased convenience, they will be much more likely to spend money at your store. However, swift checkout experience is not reserved for PayPal users only. With the BigCommerce single-page checkout, completing an order is simple and quick for everyone and this feature alone can improve conversion by up to 12%.
Everyone loves a good discount, and with this platform, you can offer a vast variety of them in just a few clicks: offer dollar-off discounts, set up flash sales, organize buy-one-get-one-free promotions and much more.
Other ways to improve your sales include adding the Google Trusted Stores trustmark as a stamp of quality your customers will recognize. You can also list your products on best product comparison engines and make your products more visible online. Make it easy for your customers to find exactly what they need by adding filters that can range from size, color, brand to all kinds of custom attributes. The easier it is for shoppers to find what they need, the more likely they are to purchase the products.
In order to make the most of email marketing, you can sync your store data to platforms such as MailChimp and HubSpot and send specialized offers based on the shoppers’ previous history of purchases. Although all BigCommerce sites are automatically optimized for search engines, the platform gives you full freedom to customize your URLs, header tags, titles and metadata in order to maximize your visibility and further improve your ranking.
In order to grow your store, you need to know your store. With BigCommerce Analytics, you get all the pertinent statistical data that allows you to increase revenue and expand your business by keeping track of orders, best and worst selling items, shopper’s behavior and more. Unlike Google Analytics, which give you a nice overview of performance, BigCommerce Analytics focus on information crucial for ecommerce, which makes them more useful for devising your business strategy.
One of the truly useful tools this platform offers is the Purchase Funnel Report, which allows you to make the shopping process as smooth as possible for your customers. It lets you gain insight into the way your visitors move through your store and marks the places where they usually get stuck. By making the path to the checkout perfectly clear, you minimize the chance of customers giving up on their purchase because they got lost on the way.
The platform also offers you an excellent merchandising report, which lets you know which products are selling like hotcakes and which of them are just sitting on the shelf. This is perfectly complemented by product-level data, which inform you about the impact of different factors (such as promotions and seasonality) on your sales.
Finally, you can get great recommendations from intelligence reports. Based on automatic, in-depth analysis of your business, these reports can tell you how to increase your revenue by up to 25%.
BigCommerce offers over a hundred of fully responsive templates that display beautifully on any screen size. However, only a handful of them are available for free, so you will probably feel the need to spring for one of their paid themes to make your store look more attractive and unique.
There are dozens of themes in different styles and color schemes: bold, minimalist, classic, bright, colorful, light, dark, modern and others.
The themes are conveniently categorized in accordance with the type of products they are most suitable for. There are 12 categories, ranging from animals & pets to health & beauty to electronics & computers to automotive & industrial themes.
Help & Support
BigCommerce offers rather good user support and a team of experts is there to answer all of your questions 24/7 via phone or email. You can also make use of their live chat and get prompt answers directly through their website.
If you prefer searching for answers on your own, you can check out the pretty comprehensive set of answers to the most frequent questions in their support section, as well as useful guides and videos on how to launch and expand your business. For an exciting exchange of ideas and advice that can help you become even better at what you do, become a part of their community forum and enjoy fruitful discussions with fellow marketers.
Plans & Pricing
In order to help you with finding the most suitable plan, BigCommerce divided its plans into those for new and emerging businesses and those for fast-growing and established brands. The first category includes the more affordable Standard and Plus plans and the second category includes pricier Pro and Enterprise plans. All plans come with unlimited staff accounts, unlimited bandwidth, storage and number of products and involve no transaction fees.
As far as the prices are concerned, the Standard plan comes at the monthly price of $29.95, the Plus plan costs $79.95 per month, the Pro plan monthly subscription starts at $199.95 (this price applies for less than 3000 orders and for every additional block of 1000 orders, you are charged with $80), while the pricing for the Enterprise plan is determined based on your needs.
If you opt for an annual subscription, you can save 10% on all plans. You can also take advantage of their free 15-day trial and find out whether BigCommerce is the right place for growing your business.
Although BigCommerce has shown great generosity in terms of bandwidth, storage and the number of products, we have to admit that the prices of more advanced plans may be a bit steep, even though they come with numerous incredible features.
- Great built-in analytics
- Powerful marketing tools
- Amazing features
- Numerous plans
- Few free templates